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Clay shirky

  1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? The internet is a great place for education as we are now able to access many different resources online. 2) What are the negatives or dangers linked to the development of the internet? Negatives - The net is open to innovation which means it’s almost impossible to stop spam , abuse or the trading of child abuse images. Positives - We are able to connect with other people and the internet provides us with a lot of information. 3) What does ‘open technology’ refer to? Do you agree with the idea of ‘open technology’? There are very few restrictions on the internet.  4) Bill Thompson outlines some of the challenges and questions for the future of the internet. What are they? Openness carries a price. They’re are largely unanticipated consequences. 5) Where do you stand on the use and regulation of the internet? Should there be more control or more openness
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Influences and celeb culture

1) How has YouTube "democratised media creativity"? Content is  published first and then filtered or  judged later by audiences. So, success is measured by the number of views  and the reaction of the ‘fans’ rather  than the judgement and financial  power of an industry editor/producer. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  We could argue  that YouTube influencers encourage  the spread of US cultural references, language and attitudes. This form of  globalisation implies a dominance of  Western cultural attitudes. 3) How do influencers reinforce capitalist ideologies?  The recommendation  algorithms on YouTube act as bread  crumb trails to videos that promote  extreme ideologies. T his raises  the question of age suitability and  availability to younger audiences. 4) How can YouTube and social media celebrity content be read as postmodern, an example of hyperreality?  5) What are the arguments for and
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Magazines - print industries

  Industries: the appeal of print - blog tasks Work through the following tasks to complete your work on magazines. You will find the reading gives you a brilliant insight into a vital aspect of media - the power of independent institutions. 1) Writer's Edit journal article Read this excellent  Writer's Edit academic journal article on the independent magazine industry and answer the following questions: 1) What is the definition of an independent print magazine? The independent print magazine is characterised as “published without the financial support of a large corporation or institution in which the makers control publication and distribution…“independent” in spirit due to a maverick editor or publisher who leads the magazine in an exploratory, noncommercial direction” (Thomas 2007 40).  Independent magazines are defying the predictions of many that print magazines are a fading relic of the pre-digital world. 2) What does Hamilton (2013) suggest about independent magazines
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Advertising and marketing final index

Introduction to advertising   Representation to women in advertising   Gauntlett and Masculinity Score hair cream introduction to postcolonialism
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Sephora black is beauty CSP

  Wider reading on Sephora Black Beauty Is Beauty 1) What was Sephora trying to achieve with the campaign? Sephora's 2021 Black Beauty Is Beauty campaign could be seen as an attempt to repair the brand's reputation and relationship with Black culture. 2) What scenes from the advert are highlighted as particularly significant in the articles? A 60-second ad spot features a compilation of scenes, including a beauty parlor, a drag show dressing room, and a Black mother with her daughter. 3) As well as YouTube, what TV channels and networks did the advert appear on? The campaign strategy will be across TV networks and digital channels like BET, OWN Hulu, HBO Max and YouTube; branded content and podcast advertising through Vox and New York Magazine’s The Cut; and digital ads across social media networks. Jacobs said that the success of the campaign is based on the “number of conversations” it generates across social media. 4) Why does the Refinery29 article suggest the advert 'd
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Magazines index

GQ : Language and representation GQ : Audience and industries representation The gentlewoman Magazine front cover and task Magazines front cover LR 7) Magazines: Industries - the appeal of print and independent magazines
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Magazines Front cover and practical task LR

I didn't receive feedback as i submitted my front cover late. In the future, I need to ensure i hand in my work on time. As my front cover seems to be focused on skincare, The models face should not be covered in order to advertise the skincare.
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