Newspapers: The decline in print media


1) Look at the headlines from the report on page 6. Pick three that you think are interesting and bullet point them here. Why did you pick those three in particular?  

Social media is overtaking traditional channels for news among teens.

Social media is overtaking traditional channels for news among teens.

Social media is overtaking traditional channels for news among teens.


These headlines show the decline in traditional news and how social media has "taken over"


2) Look at the overall summary for adults on pages 7-8. What are the key points on newspapers? 

While the reach of print newspapers is decreasing, online newspaper reach remains steady.

 The Daily Mail/Mail on Sunday remains the most widely-read print news title overall, whilst The Guardian/Observer and Daily

Mail/Mail on Sunday are the most widely-read digital titles.


3) Look at the statistics on page 13. What do you notice about newspapers and how has it changed in recent years?

It had significantly decreased from 40% to 24% over the years .


4) Now look at the age demographics for news consumption on page 16. What age demographic groups are most and least likely to read newspapers and what are the percentages? 

It is more likely for those aged 75+ to read newspapers whilst it is least likely for those betwen the ages of 16 and 24 to read newspapers.

16-24 = 10%

   75+ = 51%



5) Look at the newspaper-specific data on page 36. Which are the most popular newspaper titles? 

Daily Mail, The sun and The metro


6) Now look at the total newspaper reach of print and online on page 39. How has this decreased over the last three years?


It has decreased by 9%, from 49% to 38%.


Part 2: Factsheet - The death of print media


1) What has happened to print media in the last 30 years?

Audiences can now consume a huge amount of news and information for free – information that previously they would have to pay for.

2) Why is the Independent newspaper such a good case study for the decline in print media?

It had a fresh and non aligned perspective

3) What was the Independent newspaper famous for?

It was famous for being “free from political bias, free from proprietorial influence”

4) What did the then-owner of the Independent, Evgeny Lebedev, say about the newspaper's digital-only future?

Lebedev claimed that the ceasing of a printed version was a bold transition to a digital-only future. “The newspaper industry is changing, and that change is being driven by readers. They’re showing us that the future is digital. This decision preserves the Independent brand and allows us to continue to invest in the high quality editorial content that is attracting more and more readers to our online platforms.”


5) How do online newspapers make money?

The company claimed, validated their decision to go online-only as it was the first time the Independent had turned a profit in 20 years, with advertising revenues growing 45% year on year.

6) What did the Independent's longest-serving editor Simon Kelner warn regarding the switch to digital?

“For me, the power of the Independent came from the variety of voices, the originality in its design and the iconoclastic feel of the paper. It is very difficult to replicate that in digital form. And it is even more difficult to do that with a paper like the Independent.”


7) What is the concern with fake news? What does 'post-truth' refer to?



8) What is your view on the decline in print media? Should news be free? Is it a concern that established media brands such as the Independent can no longer afford to exist as a printed newspaper?






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