Taylor Swift: Language and Representations blog tasks Narrative

 Narrative


Go to our Media Magazine archive (issue MM79) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions: 

1) Why is Taylor Swift re-recording her earlier albums? 

She wanted to remove control from the hands of the wealthy and powerful and place it back in the hands of the people that deserve it. She did it for necessity and artistic control.

2) Why did Taylor Swift choose to make the short film 'All Too Well'? 

Swift has consciously chosen to push her professional creative boundaries for the sake of her art and her storytelling.

3) What other examples are provided in the article of Taylor Swift using media to construct her own image? 

This idea of image control remained at the fore with Swift’s next album, Reputation in 2017. Here, she divorces herself from her former personas entirely with both her musical styles and her look: around this time, she donned darker clothing and black eye shadow, which, paired with Swift’s black or red lipstick, gave an impression of maturity she hadn’t previously adopted. Work through the following tasks to complete your textual analysis of Taylor Swift's website and social media. 


1) Go to Taylor Swift's website. What do you notice about the media language choices - text, font, images, page design, links?

The front page being black and white has an old feel to it.
The image comes across soft but can also be viewed a sexual do to her laying on the bed while her shirt is off shoulder. The first thing we see after the image is the store and tickets, this can portray taylor swift to be “money hungry” as her main focus seems to be money.


2) Now visit her Eras tour microsite. What do you notice about the construction of this site in terms of images and website conventions? 


Her website has a dynamic and vibrant visuals that reflect the different stages of Swift's career. It has a strong use of immersive images and videos, providing fans with both nostalgia and excitement.


3) Visit Taylor Swift's Twitter feed. Analyse her use of tweets/posts - are they promoting her music, her tour, or something else? Can you find any that are socially or politically oriented? 


Taylor Swift’s Twitter feed is mostly focused on promoting her music. Occasionally, she touches on social and political topics, such as encouraging her followers to vote or advocating for lgbtq+ rights.



4) Look at Taylor Swift's Instagram account. What do you notice about the selection and construction of images, reels and posts?  

Her feed is a mix of promotional images, candid moments, and aesthetically pleasing visuals, maintaining a consistent and polished presentation.


5) Research Taylor Swift across any other social media accounts - e.g. Facebook. Do you notice any differences in how she represents herself on different platforms? Comment on text, images or tone/content.  

On Taylor Swift's social media platforms, she tailors her content to fit the style and audience of each platform for example on facebook , Taylor’s posts are focused on updates related to her professional life, such as announcements about her eras tour whilst on instagram she shares a more personal side and on tiktok it’s more of a fun and entertaining side

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