bushra media 1 exam blog

  1) How does Mistry suggest advertising has changed since the mid-1990s? Since the mid-1990s, advertising has increasingly employed images in which the gender and sexual orientation of the subject(s) are markedly (and purposefully) ambiguous. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? Soon after 1945, women were made to feel guilty by warnings of the 'dangerous consequences to the home' that had begun to circulate The highest good is keeping house and raising  children' 3) How did the increasing influence of clothes and make-up change representations of women in advertising? It had led to women being increasingly portrayed as empty objects. 4) Which theorist came up with the idea of the 'male gaze' and what does it refer to? Laura Mulvey- men have a sexual drive to look at women 5) How did the representation of women change in the 1970's? The 'new women' reveal how women were now represented as dominant, confid

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). Total = 10 marks = D WWW: In question 2 you start well and these are some valid references to the text EBI: You need more for 12 marks :perhaps this is where the missing blog work is catching up a little ?  See mark scheme for more of this. LR : See blog 2) Read  the mark scheme for this assessment  carefully. Write down the number of marks you achieved for the two questions: _/8; _/12. If you didn't achieve full marks in a question, write a bullet point on what you may have missed. 5/8 Lack of consistent highly appropriate use of subject specific terminology throughout. 5/12 A more detailed answer is needed / refer to another media source 3) For Question 2 on the social and cultural contexts of gender representations, identify three potential points in the mark scheme that you didn't include in your answer. The pack shot in the shape of a lightning bolt

  1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? A post-feminist reading of this might be that since Beyoncé is openly allowing herself to be objectified, indeed encouraging it by looking down the camera playfully and winking at the audience, she is controlling ‘the gaze’ and is thus empowered. 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? Whilst these texts both imply a criticism of the conventional media representations of women, they simultaneously still objectify them! 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Post-feminism – An ideology in culture and society that society is somehow past needing feminism and that the attitudes and arguments  of feminism are no longer needed. Now read  The Theory Drop: Gender Performativity   ( MM69 , page 25) and answer the following questions. 1) How does the writer suggest ge

  1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' We are all involved  in constructing an image to communicate  our identity. 2) List three brands you are happy to be associated with and explain how they reflect your sense of identity. Modanisa,  Apple Snap chat Modanisa is a modest clothing brand that allows me to express my personality by wearing clothes that are comfortable to me. Apple allows me to buy various different products that i enjoy. Snap chat allows me to communicate to my friends and family. 3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean? In my opinion style over substance means that style as in what is 'in trend' is valued over things that should matter more and  identity through media representations as being shallow, 4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to resea

1) Why is representation an important concept in Media Studies? When we see  a person, place, object or idea being  represented in a media text, it has in  some way been mediated by the very  act of representation. 2) How does the example of Kate Middleton show the way different meanings can be created in the media? Thus a photograph of the Duchess could be used to help stir up positive support for the Royal Family; alternatively it could imply a critical view  of the monarchy.  Much depends on  the context of the image, and the other media language choices that surround it. 3) Summarise the section 'The how, who and why of media representation' in 50 words. When analysing representations producers will consider,  the expectations and needs of the target audience, the limitations provided by genre codes, the type of narrative they wish to create and their institutional remit. 4) How does Stuart Hall's theory of preferred and oppositional readings fit with representation? St

  Everyday Sexism 1) Why did Laura Bates start the Everyday Sexism project? During one week Laura was sexually harassed three times. This had triggered questions and feelings,so she asked many women  on whether they had endured the same experiences as her and they had all agreed that this was something 'normal' that had happened on a daily,weekly,monthly basis. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? Post feminism is for young women who are thought to benefit from the women's movement through expanded access to employment and education and new family arrangements but at the same time do not push for further political change and the everyday sexism project presents to the world the challenges women face everyday. 3) Why was new technology essential to the success of the Everyday Sexism project? Women are able to share stories about the things they have experienced whilst staying anonymous.