Representation: blog tasks

1) Why is representation an important concept in Media Studies?

When we see a person, place, object or idea being represented in a media text, it has in some way been mediated by the very act of representation.

2) How does the example of Kate Middleton show the way different meanings can be created in the media?

Thus a photograph of the Duchess could be used to help stir up positive support for the Royal Family;
alternatively it could imply a critical view of the monarchy. Much depends on the context of the image, and the other media language choices that surround it.


3) Summarise the section 'The how, who and why of media representation' in 50 words.

When analysing representations producers will consider, the expectations and needs of the
target audience, the limitations provided by genre codes, the type of narrative they wish to
create and their institutional remit.

4) How does Stuart Hall's theory of preferred and oppositional readings fit with representation?
Stuart hall argues ‘meanings’ and messages are not fixed by the creator of the text, but depend on the relationship between the reader and the text.some audiences may only partially accept the meanings
being offered by a text; Hall calls this the negotiated position. Other audiences might reject them completely (the oppositional position).

5) How has new technology changed the way representations are created in the media?
We are now able to construct selective and controlled representations of the public identity we wish to communicate to the world with the help of new technology.

6) What example is provided of how national identity is represented in Britain - and how some audiences use social media to challenge this?

During the 2014 World Cup,The Sun sent a free newspaper to 22 million households in England which represented its own concepts of ‘Englishness’ by symbolic references –
queuing, the Sunday roast, Churchill and The Queen – to heroes, values and behaviours that the paper defined as appropriate expressions of ‘English identity’s. 
Social media had allowed many people to voice their rejection of the messages.

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