Newspapers: Daily Mail & Mail Online CSP

Daily Mail and Mail Online analysis 

1) What are the most significant front page headlines seen in the Daily Mail in recent years?

A NEW DAWN FOR BRITAIN

2) Ideology and audience: What ideologies are present in the Daily Mail? Is the audience positioned to respond to stories in a certain way?

Far right ideologies / views are presented in the daily mail

3) How do the Daily Mail stories you have studied reflect British culture and society?

The daily mail attempts to create headlines that would emotionally move the british public and what they stand for.

Now visit Mail Online and look at a few stories before answering these questions:

1) What are the top five stories? Are they examples of soft news or hard news? Are there any examples of ‘clickbait’ can you find?

Privately educated Brit graduate,28, is killed on holiday in Thailand by karoake bar by bouncers who threw him out and hunted him down
Trump reveals fate of 'f***ing idiot' who leaked top secret war messages
Spencer Matthews' real feelings on Jamie Laing are revealed after he appeared to  snub his incredible Comic Relief ultra marathons
Ben Affleck admits Jennifer Lopez divorce was 'embarrassing' as he reflects on their VERY different attitudes to fame - and heaps praise on 'wonderful' first wife Jennifer Garner
Most are examples of soft news as they indulge in the life of celebrities and their "gossip"
2) To what extent do the stories you have found on Mail Online reflect the values and ideologies of the Daily Mail newspaper?


3) Think about audience appeal and gratifications: why is Mail Online the most-read English language newspaper website in the world? How does it keep you on the site?


Factsheet 175 - Case Study: The Daily Mail (Part 1)

Read Media Factsheet 175: Case Study: The Daily Mail (Part 1) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).

1) What news content generally features in the Daily Mail?

2) What is the Daily Mail’s mode of address? 

3) What techniques of persuasion does the Daily Mail use to attract and retain readers?

4) What is the Daily Mail’s editorial stance?

5) Read this brilliant YouGov article on British newspapers and their political stance. Where does the Daily Mail fit in the overall picture of UK newspapers? 


Factsheet 177 - Case Study: The Daily Mail (Part 2)

Now read Media Factsheet 177: Case Study: The Daily Mail (Part 2) and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).

1) How did the launch of the Daily Mail change the UK newspaper industry?

2) What company owns the Daily Mail? What other newspapers, websites and brands do they own?

3) Between 1992 and 2018 the Daily Mail editor was Paul Dacre. What is Dacre’s ideological position and his view on the BBC?

4) Why did Guardian journalist Tim Adams describe Dacre as the most dangerous man in Britain? What example stories does Adams refer to?

5) How does the Daily Mail cover the issue of immigration? What representations are created in this coverage?


Factsheet 182 - Case Study: The Daily Mail (Part 3) Industrial Context

Finally, read Media Factsheet 182 - Case Study: The Daily Mail (Part 3) Industrial Context and complete the following questions/tasks. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets or online here (you'll need your Greenford Google login).

1) What do Curran and Seaton suggest regarding the newspaper industry and society?

2) What does the factsheet suggest regarding newspaper ownership and influence over society?

3) Why did the Daily Mail invest heavily in developing MailOnline in the 2000s?

4) How does MailOnline reflect the idea of newspapers ‘as conversation’?

5) How many stories and pictures are published on MailOnline?

6) How does original MailOnline editor Martin Clarke explain the success of the website?

7) How is the priority for stories on the homepage established on MailOnline?

8) What is your view of ‘clicks’ driving the news agenda? Should we be worried that readers are now ‘in control of digital content’?

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