bushra media 1 exam blog

Wider reading on Sephora Black Beauty Is Beauty 1) What was Sephora trying to achieve with the campaign? Sephora's 2021 Black Beauty Is Beauty campaign could be seen as an attempt to repair the brand's reputation and relationship with Black culture. 2) What scenes from the advert are highlighted as particularly significant in the articles? 3) As well as YouTube, what TV channels and networks did the advert appear on? The campaign strategy will be across TV networks and digital channels like BET, OWN Hulu, HBO Max and YouTube; branded content and podcast advertising through Vox and New York Magazine’s The Cut; and digital ads across social media networks. Jacobs said that the success of the campaign is based on the “number of conversations” it generates across social media. 4) Why does the Refinery29 article suggest the advert 'doesn't feel preformative '?  The film   has more inclusion in its under-a-minute runtime than two hour features have in their whole film. Ra...

  1) WWW : This is a really good effort  considering the missed school and lack of revision time EBI : use this as a great reminder to catch up with blog work, particularly or the cps and postcolonial terminology. LR : SEE BLOG 2) question one - Stereotypical ideals of beauty – slim, twenty-something, white.     question two - Armani advert arguably reflects the ‘crisis of masculinity’ some refer to – assertively heterosexual, perhaps reflecting the struggle men face to find their place/role in the 21st century. Armani captures the way men wish to see the world.     question three - ‘Othering’ or racial otherness: Paul Gilroy suggests non-white representations are constructed as a ‘racial other’ in contrast to white Western ideals.  3) Three examples i could've used as media terminology Female desire – woman as active sexual agent, empowered sexuality (third-wave feminism). Monochrome (black and white) – stylish, sophisticated, reinforces tradit...

1) Look at the first page. What is colonialism - also known as  cultural imperialism?   The belief that native people were intellectually inferior, and that white colonisers had a moral right to subjugate the local populace as they were ‘civilising’ them: in other words, trying to make them more like Western European society. 2) Now look at the second page. What is post colonialism?  Post colonialism, like postmodernism, refers less to a time period and more to a critiquing of a school of thought that came before it. 3) How does Paul Gilroy suggest post colonialism influences British culture?  Paul Gilroy in his 2005 book Postcolonial Melancholia suggested that Britain had not quite faced up to its colonial past, that the national psyche had not quite come to terms with no longer being a global superpower, and this had resulted in the desire to still subjugate those from different races, particularly immigrants. 4) What is 'othering'? Othering is the phenom...

  1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? Print ads took on a realistic look,  relying more on photography than illustration, and TV spots gained  sophistication as new editing techniques were mastered. 2) What representations of women were found in post-war British advertising campaigns? Women were presented as housewives in adverts and were encouraged to be mainly focused on ensuring their husband is comfortable 3) Conduct your own semiotic analysis of the Score hair cream advert: What are the connotations of the mise-en-scene in the image ? You may wish to link this to relevant contexts too. The score hair cream advert shares a lot of connotations with the audience. The body language of the women infer that they are desperate to get the mans attention as they are physically reaching out to him. He is raised on a platform and is being carried by the women. We can also suggest by this that women are ju...