'Advertising assessment learner response'

 

1) WWW : This is a really good effort  considering the missed school and lack of revision time

EBI : use this as a great reminder to catch up with blog work, particularly or the cps and postcolonial terminology.

LR : SEE BLOG

2) question one - Stereotypical ideals of beauty – slim, twenty-something, white.

    question two - Armani advert arguably reflects the ‘crisis of masculinity’ some refer to – assertively

heterosexual, perhaps reflecting the struggle men face to find their place/role in the 21st

century. Armani captures the way men wish to see the world.

    question three - ‘Othering’ or racial otherness: Paul Gilroy suggests non-white representations are

constructed as a ‘racial other’ in contrast to white Western ideals.

 3) Three examples i could've used as media terminology

Female desire – woman as active sexual agent, empowered sexuality (third-wave feminism).

Monochrome (black and white) – stylish, sophisticated, reinforces traditional heterosexual

meanings; consistent with aspirational branding. Low-key lighting, ‘chiaroscuro’, back lighting

Promise of irresistible appeal – ‘sex sells’ (common narrative in men’s grooming; Barthes’

action code).

4) In the future i need to revise emphasis on traditional hegemonic masculinity perhaps a reaction against the gains made by women during the 1960s culminating in the Equal Pay Act in 1970.

5) Postcolonial terminology i could've added is :

Cultural conviviality: This refers to the real-world multiculturalism and racial harmony that

most people experience on a day-to-day basis. It is in stark contrast to the racial disharmony

and binary view often presented by the media.