bushra media 1 exam blog

  GQ : Audience & Industries blog tasks   Audience Look through  the GQ Media Kit  and answer the following questions:  1) How does the media kit introduction describe GQ? Entering a new era of leadership and influence under Adam Baidawi,  GQ  explores the powerful and progressive new forces shaping culture, society and commerce in Britain. British GQ is today a digital, social, video and experiential powerhouse – a community where people gather to be inspired and exchange ideas around style, creativity and culture. 2) What does the media kit suggest about masculinity?  As  masculinity  evolves and men's fashion has moved to the centre of the global pop- culture  conversation,  GQ's  authority has never been broader or stronger. 3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience. 61% -  ABC1 , £7.7K Average annual spend on fashion,  £1.2K Average annual spend on beauty ; This shows that the  GQ audience is upper middle a

  Language: Media factsheet Complete the following tasks using Media Factsheet 252 - The Codes and Conventions of Print Magazines available in our Media Factsheet archive here. Answer the following questions: 1) What are the different magazine genres highlighted on page 2 and how do they link to our magazine CSPs? General Interest ; typically cover topics like fashion. Have  a combination of stories, pictures and advertising, and are bound together with a glossy cover. Special Interest ; Niche interest magazines that offer in-depth content on a given area or topic. This is shown in the interview with Jonathan Bailey. Professional;  A periodical published by the governing body of a profession. 2) Look at the section on GQ on page 2. How do they suggest that GQ targets its audience? They are targeting men through fashion and image, but also appealing to their intelligence and needs for information about culture. 3) What does the factsheet say about GQ cover stars? They  select their cove

1) What was Sephora trying to achieve with the campaign? To advance racial equity in the beauty and retail sectors. 2) What scenes from the advert are highlighted as particularly significant in the articles? The scenes that included a beauty parlor, a drag show dressing room, and a Black mother with her daughter. 3) As well as YouTube, what TV channels and networks did the advert appear on? BET, OWN Hulu and HBO Max. 4) Why does the Refinery29 article suggest the advert 'doesn't feel performative'?  No one feels left out. The film has more inclusion in its under-a-minute runtime than two hour features have in their whole film.  5) What is the 15 per cent pledge and why is it significant? Sephora pledges at least 15% of their shelves for Black-owned brands. Sephora is leading through words, actions, and money for Black beauty innovators. Advertising agency feature 1) Why did Sephora approach R/GA to develop the advert? Sephora came to R/GA ready to do something about racial