bushra media 1 exam blog

  1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? A post-feminist reading of this might be that since Beyoncé is openly allowing herself to be objectified, indeed encouraging it by looking down the camera playfully and winking at the audience, she is controlling ‘the gaze’ and is thus empowered. 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? Whilst these texts both imply a criticism of the conventional media representations of women, they simultaneously still objectify them! 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Post-feminism – An ideology in culture and society that society is somehow past needing feminism and that the attitudes and arguments  of feminism are no longer needed. Now read  The Theory Drop: Gender Performativity   ( MM69 , page 25) and answer the following questions. 1) How does the writer...

  1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' We are all involved  in constructing an image to communicate  our identity. 2) List three brands you are happy to be associated with and explain how they reflect your sense of identity. Modanisa,  Apple Snap chat Modanisa is a modest clothing brand that allows me to express my personality by wearing clothes that are comfortable to me. Apple allows me to buy various different products that i enjoy. Snap chat allows me to communicate to my friends and family. 3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean? In my opinion style over substance means that style as in what is 'in trend' is valued over things that should matter more and  identity through media representations as being shallow, 4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need ...