Audience theory 1: blog tasks

 

Playing violent video games for just 20 minutes a day can encourage aggressive behaviour:

How does this article link to the hypodermic needle model?

The hypodermic needle is a crude theory from the 1920s that suggests the media injects information into the audience like a hypodermic needle and therefore can have a dangerous effect on us and this article is also displaying how video games can have a negative effect on people even though it may seem innocent. The post reveals how playing a violent video game for as short as 20 minutes can trigger something in someone which makes them mimick what they have seen in this game.However, playing a non-violent video game, such as a racing game, has no effect on aggression when played for 20 minutes a day for three consecutive days.

2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone criticise this front page? 

This case is a displayed as a clear example of the hypodermic needle, this is because the boy was once again mimicking actions that he had extracted from the video game he was "obsessed" over which was "grand theft auto".This is a great example of why there are strict ratings on certain games/films and shows online.

3) What do you think of the hypodermic needle theory? Do audiences believe everything they see in the media?
  
I believe that the hypodermic needle is correct in some aspects. This is because, especially at a young age many children and teenagers are impressionable and this can have both a negative and positive impact. For example, a dress up game that may seem innocent and appropriate for kids can cause a severely negative impact. This is due to the fact that children are still growing and games that are pushing out a certain idea of how you should look and act should not be played by kids. This also applies to violent video games; video games that encourage violence should be played by those 18 and over because i believe teenagers that are 14/15 are still very impressionable and are not fully formed, therefore they may copy certain behaviours and actions seen on a game they enjoy.




Two-step flow model

1) Summarise the two-step flow model. What is an opinion leader?

It was made in replacement of the hypodermic needle and suggests the audience are influenced by ‘opinion leaders’ in the media who mediate how the audience react to media texts, suggesting the media is not powerful and social factors are important.

2) How do influencers like Zendaya fit into the two-step flow model? 
I don't think Zendaya fits in with the two-step flow model as she is watched and listened to for entertainment rather than getting information from her, although she is someone may people look up to . We can say in terms of image she fits in as she may inspire many girls in their image and her style etc.



3) In your opinion, is the two-step flow theory still relevant today?


I do think it is relevant as people don't just blindly follow anyone online they gather information and believe things from people who they look up to and people who they think are influentional , therefore the two step flow model is valid.

Dependency theory

1) Do you agree that audiences have become dependent on the media? What evidence or examples can you provide to support your view?

I do believe people have become dependant on media for almost everything, for example rather than doing research on things that are happening in the world people may just wait to receive information from TikTok, therefore if TikTok was not around as well as other social medias many people would be un-educated.


2) How has the growth of new and digital technology in the last 15 years changed people's dependency on the media? Is this a new problem?
Without the help of media many people are unable to function and carry out their day to day lives as they have grown so dependant on it it has been embedded into their lives
3) Reflecting on your own media use, how does your media consumption impact on your emotions? Does the media have an overall positive or negative impact on your health and wellbeing? Why?




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