bushra media 1 exam blog

 1) How does the media kit introduction describe GQ? As masculinity evolves and men's fashion has moved to the centre of the global pop-culture conversation, GQ's authority has never been broader or stronger ; to be GQ is to be forward-looking, progressive and cutting-edge. 2) What does the media kit suggest about masculinity?  Masculinity has evolved and men fashioned has influenced that. 3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience. In 2021, the iconic British GQ Men of the  Year Awards reached a truly global audience, with more than 3,200 news articles generating over 9.8 billion views. British GQ’s video series drew more than 45 million views in 2021  viewers had watched more than 10 million hours of content. GQ has in influence over the people in britain 2) What happened to the 'lads' mag' boom magazines such as Nuts, Maxim and Loaded?  Jones has distanced himself from the “lads’ mag” boo...

  1) Main cover line :  Beauty Buzz: Skincare secrets for a flawless glow 2) Briefly plan the image you will need for the cover - model, costume, make-up, lighting etc. At this point, simply describe the image you need to capture.  I will need to involve flowers as well as ensuring the model is positioned in a manner that is appealing to the audience (the middle of the front cover) 3) Write the  cover lines  and any additional text you need for your magazine cover. "SHUGRI : IN HER OWN WORDS!!" "April showers bring may flowers" "Blossom with beauty" " Beauty Buzz: Skincare secrets for a flawless glow"

Wider reading on Sephora Black Beauty Is Beauty 1) What was Sephora trying to achieve with the campaign? Sephora's 2021 Black Beauty Is Beauty campaign could be seen as an attempt to repair the brand's reputation and relationship with Black culture. 2) What scenes from the advert are highlighted as particularly significant in the articles? 3) As well as YouTube, what TV channels and networks did the advert appear on? The campaign strategy will be across TV networks and digital channels like BET, OWN Hulu, HBO Max and YouTube; branded content and podcast advertising through Vox and New York Magazine’s The Cut; and digital ads across social media networks. Jacobs said that the success of the campaign is based on the “number of conversations” it generates across social media. 4) Why does the Refinery29 article suggest the advert 'doesn't feel preformative '?  The film   has more inclusion in its under-a-minute runtime than two hour features have in their whole film. Ra...

  1) WWW : This is a really good effort  considering the missed school and lack of revision time EBI : use this as a great reminder to catch up with blog work, particularly or the cps and postcolonial terminology. LR : SEE BLOG 2) question one - Stereotypical ideals of beauty – slim, twenty-something, white.     question two - Armani advert arguably reflects the ‘crisis of masculinity’ some refer to – assertively heterosexual, perhaps reflecting the struggle men face to find their place/role in the 21st century. Armani captures the way men wish to see the world.     question three - ‘Othering’ or racial otherness: Paul Gilroy suggests non-white representations are constructed as a ‘racial other’ in contrast to white Western ideals.  3) Three examples i could've used as media terminology Female desire – woman as active sexual agent, empowered sexuality (third-wave feminism). Monochrome (black and white) – stylish, sophisticated, reinforces tradit...

1) Look at the first page. What is colonialism - also known as  cultural imperialism?   The belief that native people were intellectually inferior, and that white colonisers had a moral right to subjugate the local populace as they were ‘civilising’ them: in other words, trying to make them more like Western European society. 2) Now look at the second page. What is post colonialism?  Post colonialism, like postmodernism, refers less to a time period and more to a critiquing of a school of thought that came before it. 3) How does Paul Gilroy suggest post colonialism influences British culture?  Paul Gilroy in his 2005 book Postcolonial Melancholia suggested that Britain had not quite faced up to its colonial past, that the national psyche had not quite come to terms with no longer being a global superpower, and this had resulted in the desire to still subjugate those from different races, particularly immigrants. 4) What is 'othering'? Othering is the phenom...

  1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? Print ads took on a realistic look,  relying more on photography than illustration, and TV spots gained  sophistication as new editing techniques were mastered. 2) What representations of women were found in post-war British advertising campaigns? Women were presented as housewives in adverts and were encouraged to be mainly focused on ensuring their husband is comfortable 3) Conduct your own semiotic analysis of the Score hair cream advert: What are the connotations of the mise-en-scene in the image ? You may wish to link this to relevant contexts too. The score hair cream advert shares a lot of connotations with the audience. The body language of the women infer that they are desperate to get the mans attention as they are physically reaching out to him. He is raised on a platform and is being carried by the women. We can also suggest by this that women are ju...

  1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  'Sparticle Mysteries ' is an example of Todorovs narrative structure of equilibrium , disequilibrium and new equilibrium- The start of the show everything is normal, they are young teenagers living their lives with their friends and family; during the show all the adults in the world have disappeared and their lives are turned upside down. However, at the end of the show there is a new equilibrium as they have found a way to return their parents and everything is back to normal. 2) Complete the activity on page 1 of the Fact sheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. Look at the opening of a TV programme or film. What markers are used to p...